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Case studies

Real projects: what the client needed, what we built and what changed.

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These are real projects. Where a client has shared a measured result with us, you will see the number and how it was measured; where not, we describe what changed in plain words. We add new case studies as clients agree to share their story.

Speed work: see the before and after results for 24 sites in our speed optimization case studies. Security work: read how we removed malware from two sister tour company websites, and on the blog how we removed a hidden SEO spam infection from BenchmarkTitle.net.

Case studies from businesses like yours.

Real problems, what we did about them, and what changed.

Business
Industry
What we did
Platform

4 of 47 case studies

  • Online store
  • WooCommerce
  • Custom plugin

Custom apparel customers design right on the product page

Challenge
AllStar Logo's old product designer was slow to load and froze while customers were designing, which cost the store a lot of customers. The site ran on PHP 7.3, so it could not even be updated.
Approach
We upgraded the site from PHP 7.3 to 8.5 and updated everything, replaced the designer with Codiffy Canvas, converted every saved eFoli design into Canvas, and optimized the speed of the whole website.
Result
A 100 % page speed score across the whole website, PHP 8.5 and fully up to date, and customers finish their designs without the designer getting stuck.
  1. Sep 1, 2026Designer on the product page
  2. Sep 17 to 26, 2026Staging and speed work
  3. Sep 29, 2026Live on PHP 8.5
Read the full story
3challenge platforms on one system: Whitetail, Turkey and Fishing
  • Online store
  • WooCommerce
  • Custom plugins

Three hunting and fishing challenge platforms on one system

Challenge
APEX runs cash-reward challenges for whitetail, turkey and fishing, state by state. Every entry is scored differently, proven on video from a phone and checked by a marshal before it counts.
Result
Whitetail, Turkey and Fishing run on one system, across 35, 40 and 48 states, so a change made once reaches every site.
Read the story: Three hunting and fishing challenge platforms on one system
13pages created on every new agency website
  • Service business
  • WordPress
  • Custom plugin

One hub that launches and runs a network of title agency websites

Challenge
Title Alliance sets up title joint ventures, and every agency needs its own website. Building and updating each one by hand meant the same work again for every site.
Result
A new agency website from one form, and every site in the network managed from one place.
Visit Title Alliance
JumpStart Advisory Group
  • Service business
  • WordPress
  • Custom back end

From an old .NET site to WordPress, with a custom application system

Challenge
JumpStart connects students and professionals with top-tier firms. Its website ran on an old .NET system, while the business runs on applications and events.
Result
The website, its applications and its events now run on WordPress.
Read the story: From an old .NET site to WordPress, with a custom application system
National Safety Gear
  • Online store
  • WooCommerce
  • Integration

Fixing the inFlow and WooCommerce integration so orders go through

Challenge
inFlow, the store's inventory system, would not take orders from WooCommerce: product data was not properly matched between the two, and product attributes had issues.
Result
The integration was fixed, so inFlow takes the store's orders.
Read the story: Fixing the inFlow and WooCommerce integration so orders go through
NGraves Bait Molds and Your Battery Buddy
  • Online store
  • WooCommerce
  • Migration

Two stores for one owner rebuilt on WooCommerce, designs kept

Challenge
One owner runs two online stores. Both needed a rebuild, the designs customers knew had to stay, and Your Battery Buddy ran on Magento.
Result
Both stores run on WooCommerce, looking the way customers know them.
Read the story: Two stores for one owner rebuilt on WooCommerce, designs kept
Westward360
  • Service business
  • WordPress
  • Web design

An award-winning website for a national HOA management company

Challenge
Westward360 manages community associations in many states and needed a website that presents its services and locations clearly, to boards and homeowners alike.
Result
An award-winning design for an accredited association management company.
Read the story: An award-winning website for a national HOA management company
Direct Fitness Solutions
  • Service business
  • WordPress
  • Custom theme

A custom WordPress website for a fitness equipment company

Challenge
Direct Fitness Solutions distributes fitness equipment and flooring and offers facility design, installation and maintenance, and the site has to present all of it to very different markets.
Result
One site for products, services and quotes across every market the company serves.
Read the story: A custom WordPress website for a fitness equipment company
In Order to Succeed
  • Service business
  • WordPress
  • Website

A WordPress website for a luxury organizing and moving concierge

Challenge
In Order to Succeed offers many services, from home organization to estate management and relocations, in several markets, and each needs to be found and understood.
Result
Every service and every location on one clear site.
Read the story: A WordPress website for a luxury organizing and moving concierge
Advanced Gasket & Supply
  • Service business
  • WordPress
  • Industrial

A WordPress website for an industrial gasket and seal supplier

Challenge
Advanced Gasket & Supply serves very different industries with standard and custom parts, and buyers need to find the right product and ask for a quote quickly.
Result
Products, materials and specifications in one place, with a quote request on every page.
Read the story: A WordPress website for an industrial gasket and seal supplier
Viking Sasquatch
  • Service business
  • Next.js
  • Animation

A Next.js website with animated scenes for a custom software company

Challenge
Viking Sasquatch builds custom software, title-tech products and AI automation for operators, and wanted a website as memorable as its name.
Result
A website the client loves, with animations that make the brand unforgettable.
Read the story: A Next.js website with animated scenes for a custom software company
Retirement Income Planner
  • Service business
  • WordPress
  • Custom plugin

A retirement income website that matches every visitor to a local agent

Challenge
The client wanted one new website that teaches people about Social Security and retirement income, gives away guidebooks and works as the landing page for every agent in its program, with a consumer view and a professional view on one domain.
Result
The site went live on 13 March 2026, and its matched lead, non-match and agent registration emails have run since launch.
Read the story: A retirement income website that matches every visitor to a local agent
Born Products
  • Online store
  • WooCommerce
  • Wholesale

Two ASP.NET gift sites merged into one wholesale WooCommerce store

Challenge
Born ran two separate, dated ASP.NET sites, one for aviation gifts and one for rail gifts. They looked outdated, most of all on phones, and the full product list sat behind one shared login. Born sells only to retailers, so prices had to stay hidden from the public.
Result
The new store went live on 28 February 2023, the date the client had asked for, on a new domain. Two sites and two catalogs became one store, and the client manages products and prices himself.
Read the story: Two ASP.NET gift sites merged into one wholesale WooCommerce store
That's Cool Wire
  • Online store
  • WooCommerce
  • Custom builder

Custom EL wire builders, repairs and SEO for a WooCommerce store

Challenge
By July 2019 every page of the store except the home page returned a 404 error, 28 plugins were overdue for updates, live chat had disappeared and shoppers in Canada could not get shipping rates. The owner also could not change the Kit Builder's prices himself.
Result
In October 2019 the store ranked first for "el wire kit builder". The SEO report for 14 December 2019 to 14 January 2020 showed a significant rise in monthly organic revenue and more than 10 newly ranking keywords.
Read the story: Custom EL wire builders, repairs and SEO for a WooCommerce store
Uniparts
  • Online store
  • WooCommerce
  • Custom back end

An industrial parts catalogue with part-number search, quote requests and dealer prices

Challenge
Uniparts needed its older catalogue site rebuilt on WooCommerce. Customers had to find parts by part number, and dealers needed different prices from retail buyers.
Result
The new site went live on 1 July 2022 and the catalogue now holds more than 6,000 products that staff edit themselves. After speed work in September 2022 it scored GTmetrix A and Google PageSpeed 100 on desktop and 97 on mobile.
Read the story: An industrial parts catalogue with part-number search, quote requests and dealer prices
Snowy Owl Sled Dog Tours and White Wolf Rafting
  • Service business
  • Website security
  • Malware removal

Malware removed and two sister tour company websites locked down

Challenge
In October 2023 visitors to the Snowy Owl Sled Dog Tours website started seeing spam pop-ups and redirects. The site also ran an outdated PHP version, an outdated theme and several unused plugins, and it had not been updated since it was built.
Result
The infection was removed and the way in closed within about two weeks of the first report. By 6 November 2023 both sites were fully updated and on PHP 8.2.
Read the story: Malware removed and two sister tour company websites locked down
Kirsch Electrical Services
  • Service business
  • WordPress
  • Website rebuild

Two outdated electrical contractor websites rebuilt into one

Challenge
The company site and the owner's personal site both ran WordPress older than 5.0 on PHP 5.6, with themes that would break on a PHP upgrade. The mobile view was poor and the services were hard to understand.
Result
The new site went live on 13 April 2020, about seven weeks after the go-ahead, and is still live in 2026 with the same four service areas.
Read the story: Two outdated electrical contractor websites rebuilt into one
Randy Clark & Associates
  • Service business
  • WordPress
  • Speed optimization

Speed work, a rebuild and a malware cleanup for a hair replacement studio

Challenge
In September 2021 the studio's home page scored 13 out of 100 on Google PageSpeed mobile. The site also needed more and better images: the before and after photos were very low resolution.
Result
Google PageSpeed mobile went from 13 to 97 in September 2021, the rebuilt site went live on 25 May 2023, about seven weeks after kickoff, and Guardian Shield Lite removed the fake Cloudflare malware.
Read the story: Speed work, a rebuild and a malware cleanup for a hair replacement studio
Sandra K. Meltzer & Associates, Inc.
  • Service business
  • WordPress
  • Redesign

A redesign and a recreated logo for an insurance compliance consultancy

Challenge
The older WordPress site had a small, blurry logo, a tiny profile photo and an out of date staff listing. The owner wanted a new design that kept her green colours and most of her wording, without a blog page.
Result
The new site went live at the end of June 2023, and the same build is still live more than three years later. The owner edits her pages herself.
Read the story: A redesign and a recreated logo for an insurance compliance consultancy
Amdrecor, Inc.
  • Online store
  • WooCommerce
  • B2B checkout

A WooCommerce store with purchase order checkout for a face shield maker

Challenge
Amdrecor sold its face shields through a separate GoDaddy shopping cart. In spring 2020 it wanted a clean WordPress store live quickly, with subscriptions, coupons, Canadian orders and a portal for wholesale partners.
Result
The new store replaced the GoDaddy cart at the turn of June and July 2020, and business buyers can check out with a purchase order number.
Read the story: A WooCommerce store with purchase order checkout for a face shield maker
Midwest Systems and Services, Inc.
  • Service business
  • WordPress
  • Maintenance

Broken links redirected and form emails rescued for a commercial technology company

Challenge
After a recent redesign, many old page addresses that still ranked in Google led to error pages, the company had no access to the site's Google Analytics, and form emails were being quarantined by Microsoft 365 as phishing.
Result
Form emails reach the inbox again and every submission is stored as a backup. In the week to 1 September 2026 no email failed to send.
Read the story: Broken links redirected and form emails rescued for a commercial technology company
Heritage Memorials Ltd
  • WordPress
  • Updates
  • PHP upgrade

An unsupported WordPress site brought up to date in six days

Challenge
The site ran on a PHP version so old that WordPress no longer offered updates for its core, theme or plugins.
Result
Six days from introduction to completion report: a supported PHP version, updated plugins, a clean malware scan and a working Carving Search page.
Read the story: An unsupported WordPress site brought up to date in six days
Concepts Cloud Solutions
  • Service business
  • WordPress
  • Website build

A new company website for a cloud hosting provider

Challenge
Concepts Cloud, a cloud hosting company with Windows and Linux plans that also offers .NET and custom software development, wanted its new company site built from a ready-made theme demo it had chosen, with its own content, plans and logo.
Result
The new site went live on 11 December 2024, about ten weeks after the demo was chosen.
Read the story: A new company website for a cloud hosting provider
WP Performance
  • Service business
  • WordPress
  • Website build

A marketing website for a managed WordPress hosting brand

Challenge
The owner was launching a managed WordPress hosting brand and needed a marketing site. In August 2024 he handed over an earlier copy of a site and a purchased theme as the starting point.
Result
The site is live with Home, Plans, PowerHouse Servers, Website Restructure, Contact, Support and Billing pages.
Read the story: A marketing website for a managed WordPress hosting brand
13 → 100PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

Reflections Water Gardens: mobile PageSpeed from 13 to 100

Challenge
In March 2021 the home page scored 13 on Google PageSpeed mobile and 48 on desktop, with a GTmetrix grade of E (51%) and a fully loaded time of 10.6 s.
Result
Afterwards it scored 100 on mobile and 100 on desktop, with GTmetrix A (100%) and a fully loaded time of 0.9 s.
Read the story: Reflections Water Gardens: mobile PageSpeed from 13 to 100
9 → 92PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

Lifty Life: mobile PageSpeed from 9 to 92

Challenge
In January 2021 the home page scored 9 on Google PageSpeed mobile and 38 on desktop, with a GTmetrix grade of F (41%) and a fully loaded time of 8.2 s.
Result
Afterwards it scored 92 on mobile and 100 on desktop, with GTmetrix A (99%) and a fully loaded time of 2.0 s.
Read the story: Lifty Life: mobile PageSpeed from 9 to 92
38 → 96PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

Northern Escape summer lodge site: mobile PageSpeed from 38 to 96

Challenge
In May 2022 the home page scored 38 on Google PageSpeed mobile and 65 on desktop, with a GTmetrix grade of D (65%) and a fully loaded time of 8.8 s.
Result
Afterwards it scored 96 on mobile and 100 on desktop, with GTmetrix A (100%) and a fully loaded time of 2.4 s. Nine months later the mobile score was still 94.
Read the story: Northern Escape summer lodge site: mobile PageSpeed from 38 to 96
19 → 96PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

Northern Escape Heli Skiing: mobile PageSpeed from 19 to 96

Challenge
In June 2021 the home page scored 19 on Google PageSpeed mobile and 65 on desktop, with a GTmetrix grade of D (57%) and a fully loaded time of 9.1 s.
Result
Afterwards it scored 96 on mobile and 100 on desktop, with GTmetrix A (97%) and a fully loaded time of 1.5 s.
Read the story: Northern Escape Heli Skiing: mobile PageSpeed from 19 to 96
30 → 90PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

PRI Graphics: mobile PageSpeed from 30 to 90

Challenge
In February 2021 the home page scored 30 on Google PageSpeed mobile and 62 on desktop, with a GTmetrix grade of F (25%) and a fully loaded time of 13.5 s.
Result
Afterwards it scored 90 on mobile and 100 on desktop, with GTmetrix A (96%) and a fully loaded time of 1.8 s.
Read the story: PRI Graphics: mobile PageSpeed from 30 to 90
50 → 92PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

Unionville Optometry: mobile PageSpeed from 50 to 92

Challenge
In July 2022 the home page scored 50 on Google PageSpeed mobile and 83 on desktop, with a GTmetrix grade of D (57%) and a fully loaded time of 11.0 s.
Result
Afterwards it scored 92 on mobile and 99 on desktop, with GTmetrix A (100%) and a fully loaded time of 1.9 s.
Read the story: Unionville Optometry: mobile PageSpeed from 50 to 92
38 → 100PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

Premium Electric: mobile PageSpeed from 38 to 100

Challenge
In July 2021 the home page scored 38 on Google PageSpeed mobile and 84 on desktop, with a GTmetrix grade of D (58%) and a fully loaded time of 4.0 s.
Result
Afterwards it scored 100 on mobile and 100 on desktop, with GTmetrix A (100%) and a fully loaded time of 1.9 s.
Read the story: Premium Electric: mobile PageSpeed from 38 to 100
14 → 98PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Online store

LifeSecure: mobile PageSpeed from 14 to 98

Challenge
In May 2021 the home page scored 14 on Google PageSpeed mobile and 47 on desktop, with a GTmetrix grade of E (41%) and a fully loaded time of 10.3 s.
Result
Afterwards it scored 98 on mobile and 100 on desktop, with GTmetrix B (81%) and a fully loaded time of 2.1 s.
Read the story: LifeSecure: mobile PageSpeed from 14 to 98
27 → 94PageSpeed mobile score
  • Speed optimization
  • WordPress

Keezing Kreations: mobile PageSpeed from 27 to 94

Challenge
In January 2021 the home page scored 27 on Google PageSpeed mobile and 73 on desktop, with a GTmetrix grade of C (70%) and a fully loaded time of 6.5 s.
Result
Afterwards it scored 94 on mobile and 100 on desktop, with GTmetrix A (96%) and a fully loaded time of 1.8 s.
Read the story: Keezing Kreations: mobile PageSpeed from 27 to 94
49 → 95PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

Arcadia Sourcing: mobile PageSpeed from 49 to 95

Challenge
In March 2021 the home page scored 49 on Google PageSpeed mobile and 79 on desktop, with a GTmetrix grade of D (60%) and a fully loaded time of 6.6 s.
Result
Afterwards it scored 95 on mobile and 100 on desktop, with GTmetrix A (100%) and a fully loaded time of 1.8 s.
Read the story: Arcadia Sourcing: mobile PageSpeed from 49 to 95
22 → 85PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Online store

That’s Coffee: mobile PageSpeed from 22 to 85

Challenge
In November 2020 the home page scored 22 on Google PageSpeed mobile and 55 on desktop, with a GTmetrix grade of D (61%) and a fully loaded time of 6.1 s.
Result
Afterwards it scored 85 on mobile and 100 on desktop, with GTmetrix A (100%) and a fully loaded time of 3.4 s.
Read the story: That’s Coffee: mobile PageSpeed from 22 to 85
48 → 84PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

1st on the List: mobile PageSpeed from 48 to 84

Challenge
In November 2020 the home page scored 48 on Google PageSpeed mobile and 85 on desktop, with a GTmetrix grade of B (81%) and a fully loaded time of 3.6 s.
Result
Afterwards it scored 84 on mobile and 98 on desktop, with GTmetrix A (100%) and a fully loaded time of 2.1 s.
Read the story: 1st on the List: mobile PageSpeed from 48 to 84
26 → 80PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

Killer Productions: mobile PageSpeed from 26 to 80

Challenge
In July 2022 the home page scored 26 on Google PageSpeed mobile and 72 on desktop, with a GTmetrix grade of C (80%).
Result
Afterwards it scored 80 on mobile and 99 on desktop, with GTmetrix A (100%).
Read the story: Killer Productions: mobile PageSpeed from 26 to 80
16 → 80PageSpeed mobile score
  • Speed optimization
  • WordPress

Mirage Screen Systems: mobile PageSpeed from 16 to 80

Challenge
In June 2021 the home page scored 16 on Google PageSpeed mobile and 59 on desktop, with a GTmetrix grade of B (75%) and a fully loaded time of 3.4 s.
Result
Afterwards it scored 80 on mobile and 95 on desktop, with GTmetrix A (95%) and a fully loaded time of 2.5 s.
Read the story: Mirage Screen Systems: mobile PageSpeed from 16 to 80
42 → 95PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Service business

EN Engineering: mobile PageSpeed from 42 to 95

Challenge
In August 2021 the home page scored 42 on Google PageSpeed mobile and 86 on desktop, with a GTmetrix grade of C (72%).
Result
Afterwards it scored 95 on mobile and 100 on desktop. The GTmetrix test was C (72%) before; there is no GTmetrix image from after the work, so the after result is shown with PageSpeed and Pingdom.
Read the story: EN Engineering: mobile PageSpeed from 42 to 95
21 → 95PageSpeed mobile score
  • Speed optimization
  • WordPress

Flat-Out Auto Accessories: mobile PageSpeed from 21 to 95

Challenge
In August 2021 the home page scored 21 on Google PageSpeed mobile and 62 on desktop, with a GTmetrix grade of D (60%).
Result
Afterwards it scored 95 on mobile and 100 on desktop, with GTmetrix A (95%).
Read the story: Flat-Out Auto Accessories: mobile PageSpeed from 21 to 95
32 → 84PageSpeed mobile score
  • Speed optimization
  • WordPress
  • Online store

Best Auto Parts Online: mobile PageSpeed from 32 to 84

Challenge
In August 2021 the home page scored 32 on Google PageSpeed mobile and 72 on desktop, with a GTmetrix grade of D (60%) and a fully loaded time of 8.1 s.
Result
Afterwards it scored 84 on mobile and 100 on desktop, with GTmetrix A (98%) and a fully loaded time of 1.3 s.
Read the story: Best Auto Parts Online: mobile PageSpeed from 32 to 84
11.7 s → 3.9 sFully loaded time
  • Speed optimization
  • WordPress
  • Service business

Keswick Kids Dental: fully loaded time from 11.7 s to 3.9 s

Challenge
Before the work the home page scored 40% on the old host on the GTmetrix PageSpeed scale of the time and took 11.7 s to load fully.
Result
It scored 57% after the hosting move, and 95% after optimization; the fully loaded time went to 3.9 s.
Read the story: Keswick Kids Dental: fully loaded time from 11.7 s to 3.9 s
5.3 s → 1.7 sFully loaded time
  • Speed optimization
  • WordPress
  • Service business

Country Dental: fully loaded time from 5.3 s to 1.7 s

Challenge
Before the work the home page scored 61% on the old host on the GTmetrix PageSpeed scale of the time and took 5.3 s to load fully.
Result
It scored 87% after the hosting move, and 94% after optimization; the fully loaded time went to 1.7 s.
Read the story: Country Dental: fully loaded time from 5.3 s to 1.7 s
6.9 s → 2.9 sFully loaded time
  • Speed optimization
  • WooCommerce
  • Online store

choquer.store: fully loaded time from 6.9 s to 2.9 s

Challenge
Before the work the home page scored 83% on the GTmetrix PageSpeed scale of the time and took 6.9 s to load fully.
Result
After our optimization it scored 97% and loaded fully in 2.9 s.
Read the story: choquer.store: fully loaded time from 6.9 s to 2.9 s
In Order to Succeed
  • Service business
  • WordPress
  • Website security

Hidden admin powers, a fake Cloudflare redirect and a backdoor, removed by Guardian

Challenge
Customer accounts had been given administrator powers in secret, a script sent visitors to a fake Cloudflare check page, and a backdoor was hidden in a theme file.
Result
All three threats removed automatically. The backdoor, planted in November 2025, was found and removed on 9 September 2026 during a regular scan.
Read the story: Hidden admin powers, a fake Cloudflare redirect and a backdoor, removed by Guardian

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