An industrial parts catalogue with part-number search, quote requests and dealer prices

About Uniparts

Uniparts Inc. repairs and remanufactures industrial electronics for material handling, from forklift motor controllers and logic cards to drives and joysticks, and sells parts. It was founded in Chicago in 1973 and is based in Bensenville, Illinois.

What Uniparts needed

An older catalogue site rebuilt on WooCommerce. Customers needed to find parts by part number, and dealers needed different prices from retail buyers.

What we built

• Requirements and import A requirements document first, then the products imported from the old site with three part number fields and three price fields, Retail, Dealer and Master Dealer, each shown to the right user role.
• Stock Check and Request a Quote Both on every product page, next to Add to Cart for orders placed without card payment. Every request is emailed to the staff and logged in a custom back-end menu.
• Part-number search A home page without product listings: customers reach products through search across all part numbers, the manufacturer number and the name, later tuned for dashes, spaces and partial numbers.
• Launch Live on 1 July 2022 with SSL, and the admin handed over to the staff, who edit products themselves.
• Additions since A Login for exclusive pricing button, a sign-up fix, Google Analytics, and monthly updates and security checks since November 2023.

Speed optimization

We optimized the new site with NitroPack, which adds caching and a content delivery network, and showed the staff how to clear the cache. After the work the home page scored GTmetrix grade A, with 100% performance and 100% structure and a fully loaded time of 2.4 s, and Google PageSpeed 100 on desktop and 97 on mobile. There is no test from before the work.

Desktop

Mobile

See every site in our speed optimization case studies.

The result

The new site went live on 1 July 2022, the day after the client asked for an urgent launch. Staff edit the catalogue themselves, and it holds more than 6,000 products.

Technology

WordPress, WooCommerce and Elementor with a custom design, a custom back-end module for stock and quote requests, NitroPack and Google Analytics. More on our WooCommerce development, custom plugins and performance optimization pages.