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SEO & Search Visibility

Content strategy and optimization

Content that attracts buyers. We work out which questions your buyers ask before they choose, plan the pages and articles that answer them, and help you write or improve them with your own expertise, so they deserve to rank.

Book a free call See our work Fixed quote after a free call

What you get

  • Question research
  • Content audit
  • Content plan
  • Briefs
  • Writing help
  • Measurement

Sound familiar?

  • You publish articles, and they bring in visitors who never buy.
  • Old articles are out of date and slowly losing traffic.
  • You know your subject, but not what to write or how to structure it.
  • Competitors answer your customers' questions, and you do not.

Who it helps

  • Experts with little time

    Your knowledge turned into pages that answer buyers' questions.

  • Sites with an old blog

    Existing articles refreshed, merged or retired.

  • Businesses entering a new market

    Content planned around a new service or product.

What is included

  • Question research What buyers ask, from search data, your sales calls and your support inbox
  • Content audit Each existing page kept, improved, merged or retired
  • Content plan A prioritized list of pages and articles, each with a purpose
  • Briefs Structure, questions to answer and internal links for each piece
  • Writing help Drafts from interviews with you, or editing of your drafts
  • Measurement Each piece tracked for impressions, clicks and enquiries

Not included

  • Publishing volume targets for their own sake
  • Content written without your input on facts and experience

Fewer, better pages

Publishing more does not help if the pages answer questions nobody asks, or questions from people who will never buy. A content strategy starts with your buyers: what they search for, what they ask on sales calls and what makes them hesitate. Each planned page has one purpose and a clear reader.

Your expertise is the difference

Search engines and AI assistants increasingly favor content that shows first-hand experience: real examples, specific details and honest trade-offs. That cannot be generated from thin air. We interview you, shape what you know into clear pages, and handle the structure, the search details and the editing.

Old content is an asset

Updating, merging or retiring existing articles is often the fastest win. A refreshed article at an address that already has history can recover traffic faster than a brand-new one.

How it works

  1. Free call

    We talk about your buyers and what they ask before they choose.

    From you: Search Console and analytics access, if you have them.

  2. Research and plan

    Questions, gaps and a prioritized content plan, with a fixed quote.

  3. Audit

    Existing content reviewed, with a decision for each piece.

  4. Write and improve

    Pieces drafted from interviews or edited from your drafts, then published.

    From you: Time for short interviews and reviews.

  5. Measure

    Results reviewed and the plan adjusted.

What affects the price

Every project gets a fixed quote after a free call, so you know the total before anything starts. These are the things that move it.

  • Number of pieces planned and written
  • Depth of research
  • Existing content to audit
  • Interviews and how complex the subject is
  • Ongoing or one-off

Questions about content strategy and optimization.

Do you write the content for us?

We write from interviews with you, or edit your drafts. Your facts and experience are what make the content worth reading, so you always review it before anything is published.

How often should we publish?

As often as you can publish something genuinely useful. A few strong pages usually beat a weekly post written to fill a calendar.

Should we delete old articles?

Some. Articles with value are updated, overlapping ones are merged and redirected, and those with no value or visits are retired, with a redirect where it makes sense.

Is AI-written content bad for SEO?

What matters is whether the content is accurate, useful and shows real expertise. We use AI tools for research and first drafts, and people for the facts, the experience and the editing.

How do we measure content?

By what it brings in: search impressions and clicks for each page, and the enquiries or sales that start on it.

Tell us your goal. We'll show you the plan.

Book a free 30-minute call. You'll leave with a clear plan and a fixed quote, whether you hire us or not.

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