Case study: Born Products

Two ASP.NET gift sites merged into one wholesale WooCommerce store

Born ran two separate, dated ASP.NET sites, one for aviation gifts and one for rail gifts. They looked outdated, most of all on phones, and the full product list sat behind one shared login. Born sells only to retailers, so prices had to stay hidden from the public.

Talk about a project like this Visit Born Products

In short

Born Products is a family owned wholesaler of aviation and rail themed gifts in Indianapolis, Indiana, selling T-shirts, mugs, toys and die-cast models to retailers only. Codiffy merged its two old ASP.NET sites into one WooCommerce store on a new domain, importing the products from both databases, and built the wholesale rules: prices and the phone number hidden until login, trade account requests with admin approval and a checkout without online payment. The store went live on 28 February 2023.

ClientBorn Products
IndustryAviation and rail themed gifts, wholesale only
Based inIndianapolis, Indiana
PlatformWordPress and WooCommerce (previously two ASP.NET sites)
Live since28 February 2023
ServicesWooCommerce development, WordPress and WooCommerce maintenance, Core, theme, and plugin updates

The Born Products Aviation Products page: a collapsible list of product categories with their counts next to product tiles for wearables, America's 250th Anniversary and armed services merchandise — bornproducts.com in October 2026.

The short version

Challenge: Born ran two separate, dated ASP.NET sites, one for aviation gifts and one for rail gifts. They looked outdated, most of all on phones, and the full product list sat behind one shared login. Born sells only to retailers, so prices had to stay hidden from the public.
Approach: We extracted the products from both old databases into one WooCommerce store with Aviation and Rail categories and size variations, and built the wholesale rules: prices behind a login, trade account requests with admin approval and a checkout without online payment.
Result: The new store went live on 28 February 2023, the date the client had asked for, on a new domain. Two sites and two catalogs became one store, and the client manages products and prices himself.

About Born Products

Born Products is a family owned wholesaler in Indianapolis, Indiana. It sells aviation and rail themed gifts, from T-shirts and mugs to toys and die-cast models, to retailers only.

What Born needed

Born ran two separate ASP.NET sites, one for aviation products and one for rail products. The design looked outdated, most of all on phones, and the full product list and cart sat behind one shared login. The owner wanted to update products and prices himself, keep prices hidden from the public and, most likely, bring the two sites together. No cards were charged online.

What we did

Advice first One merged site, prices shown only after login, account approval, and no card data stored on the site. Design references and a home page wireframe came next.
Products moved, not retyped The product data extracted from both old databases and imported into WooCommerce, with size variations.
One store for two catalogs Aviation and Rail top categories, collapsible category lists, New Items and Sale Items pages and links to the digital catalogs.
Wholesale rules Prices and the phone number hidden until login, a limit on how many products guests can see, an account request form with admin approval and notification emails, and a checkout with no online payment.
Forms Contact, a catalog request for Aviation, Rail or both, and a mailing list sign-up, plus a category button on phones.
Launch and training The old domains redirect to the new store. We trained the admins by screen share, then fine-tuned the checkout and the account form.
Looked after since Updates tested on a staging copy before they reach the live store, two-factor login for admins, and monthly updates since 2024.

The Born Products homepage: Welcome to Born Products, a wholesale website that does not sell to the general public, with the Aviation Products and Rail Products menu — The homepage tells visitors straight away that this is a wholesale site.

The result

The store went live on 28 February 2023, the date the client had asked for a week earlier. Two sites and two catalogs became one store on a new domain, and the client announced it to his customers by newsletter. He now manages products and prices himself and approves each trade account, and Born is still a maintenance client in 2026.

Technology

WordPress and WooCommerce, with a Constant Contact form, CAPTCHA and two-factor login. More on our WooCommerce development and maintenance pages.

How the project ran

7 September 2022First conversation
31 October 2022Home page wireframe approved
8 November 2022Kickoff
8 December 2022Products imported from both old sites
28 February 2023Live on the new domain
From 2024Monthly updates

Questions about this project.

What does Born Products sell?

Aviation and rail themed gifts, such as T-shirts, mugs, toys and die-cast models. It is a family owned wholesaler and sells only to retailers, not to the public.

How do the wholesale rules work?

Prices and the phone number stay hidden until a customer logs in, guests can see only a limited number of products, retailers request an account that an admin approves, and orders are placed without online payment.

How were the products moved from the old sites?

We extracted the product data from both old ASP.NET databases and imported it into WooCommerce, with size variations, so nothing had to be entered again by hand.

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