Case study: LifeSecure

LifeSecure: mobile PageSpeed from 14 to 98

In May 2021 the home page scored 14 on Google PageSpeed mobile and 47 on desktop, with a GTmetrix grade of E (41%) and a fully loaded time of 10.3 s.

In short

LifeSecure is an emergency kits store. In May 2021 Codiffy optimized the speed of lifesecure.com: Google PageSpeed went from 14 to 98 on mobile and from 47 to 100 on desktop and GTmetrix from E (41%) to B (81%).

  • ClientLifeSecure
  • IndustryEmergency kits
  • PlatformWordPress
  • Tested withGoogle PageSpeed Insights, GTmetrix and Pingdom
  • ServicesPerformance optimization
  • WhenMay 2021

The short version

Challenge
In May 2021 the home page scored 14 on Google PageSpeed mobile and 47 on desktop, with a GTmetrix grade of E (41%) and a fully loaded time of 10.3 s.
Approach
We installed and configured NitroPack. No plugins needed to be switched off.
Result
Afterwards it scored 98 on mobile and 100 on desktop, with GTmetrix B (81%) and a fully loaded time of 2.1 s.

14 → 98PageSpeed mobile score. Google PageSpeed Insights, mobile, home page, before and after the work, May 2021

About LifeSecure

LifeSecure is an emergency kits store. We optimized the speed of lifesecure.com in May 2021.

The problem

In May 2021 the home page scored 14 on Google PageSpeed mobile and 47 on desktop, with a GTmetrix grade of E (41%) and a fully loaded time of 10.3 s.

What we did

We installed and configured NitroPack. No plugins needed to be switched off.

The result

Afterwards it scored 98 on mobile and 100 on desktop, with GTmetrix B (81%) and a fully loaded time of 2.1 s.

Test Before After
Google PageSpeed, mobile 14 98
Google PageSpeed, desktop 47 100
GTmetrix grade (performance) E (41%) B (81%)
GTmetrix fully loaded time 10.3 s 2.1 s
Pingdom page size 4.1 MB 1.9 MB

Before and after

BeforeGoogle PageSpeed Insights mobile test of lifesecure.com before the speed work, May 2021
AfterGoogle PageSpeed Insights mobile test of lifesecure.com after the speed work, May 2021
Google PageSpeed Insights mobile, before and after.
BeforeGTmetrix test of lifesecure.com before the speed work, May 2021
AfterGTmetrix test of lifesecure.com after the speed work, May 2021
GTmetrix, before and after.

See all our speed optimization case studies, or read how our performance optimization service works.

Questions about this project.

How much faster did lifesecure.com get?

Google PageSpeed went from 14 to 98 on mobile and from 47 to 100 on desktop, and GTmetrix from E (41%) to B (81%), with the fully loaded time down from 10.3 s to 2.1 s.

What did Codiffy do to speed up lifesecure.com?

We installed and configured NitroPack. No plugins needed to be switched off.

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Challenge
In November 2020 the home page scored 22 on Google PageSpeed mobile and 55 on desktop, with a GTmetrix grade of D (61%) and a fully loaded time of 6.1 s.
Result
Afterwards it scored 85 on mobile and 100 on desktop, with GTmetrix A (100%) and a fully loaded time of 3.4 s.
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Custom apparel customers design right on the product page

Challenge
AllStar Logo's old product designer was slow to load and froze while customers were designing, which cost the store a lot of customers. The site ran on PHP 7.3, so it could not even be updated.
Result
A 100 % page speed score across the whole website, PHP 8.5 and fully up to date, and customers finish their designs without the designer getting stuck.

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