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SEO & Search Visibility

On-page SEO

Pages that rank for the right terms. We match each important page to what your buyers actually search for, then improve its title, description, headings, copy, images and internal links, page by page and without keyword stuffing.

Book a free call See our work Fixed quote after a free call

What you get

  • Keyword map
  • Titles and descriptions
  • Headings and copy
  • Internal links
  • Images
  • Structured data

Sound familiar?

  • Pages rank for the wrong searches, or for none at all.
  • Several pages compete for the same search, and none of them wins.
  • Titles and descriptions in Google are cut off, or were written years ago.
  • Service pages are thin and do not answer what buyers ask before they call.

Who it helps

  • Service businesses

    Service pages that clearly match what people search for.

  • Stores

    Category and product pages with titles, copy and structure that earn clicks.

  • Content sites

    Articles refreshed so they compete again.

What is included

  • Keyword map One main search intent per page, based on real search data
  • Titles and descriptions Written to fit what Google shows and to earn the click
  • Headings and copy Clear structure, buyers' questions answered, your expertise shown
  • Internal links Related pages linked with descriptive link text
  • Images Alt text, file names and sizes that help search and speed
  • Structured data Markup for services, products, articles and FAQs that matches the page

Not included

  • Ranking guarantees
  • Link building campaigns

One page, one job

Every important page should answer one kind of search clearly. When several pages chase the same words, search engines split their attention and none of them ranks well. We map each page to one main search intent, based on your Search Console data and what the results actually show, and then improve the page for it.

Written for people first

Titles and descriptions are the first thing a searcher reads, so they are written to be clicked, within the space Google shows. The copy answers the questions a buyer has before getting in touch, in plain words, and shows what makes you worth choosing. We do not stuff keywords: search engines understand topics, and so do readers.

How it works

  1. Free call

    We look at your key pages and what you want to be found for.

    From you: Search Console access, if you have it.

  2. Keyword map and quote

    Which page targets which search, and a fixed quote for the pages to improve.

    From you: Approval of the map.

  3. Page improvements

    Titles, headings, copy and links improved page by page, with your review of anything customers read.

    From you: Your input on facts and wording.

  4. Publish and track

    Changes published and tracked in Search Console.

  5. Refine

    Pages adjusted based on what the data shows.

What affects the price

Every project gets a fixed quote after a free call, so you know the total before anything starts. These are the things that move it.

  • Number of pages
  • Copywriting needed
  • Depth of research
  • Platform and editing access
  • One-off or ongoing

Where we have done this

That's Cool Wire
  • Online store
  • WooCommerce
  • Custom builder

Custom EL wire builders, repairs and SEO for a WooCommerce store

Challenge
By July 2019 every page of the store except the home page returned a 404 error, 28 plugins were overdue for updates, live chat had disappeared and shoppers in Canada could not get shipping rates. The owner also could not change the Kit Builder's prices himself.
Result
In October 2019 the store ranked first for "el wire kit builder". The SEO report for 14 December 2019 to 14 January 2020 showed a significant rise in monthly organic revenue and more than 10 newly ranking keywords.
Read the story: Custom EL wire builders, repairs and SEO for a WooCommerce store

Questions about on-page SEO.

How many pages should we optimize first?

Start with the pages that bring in customers: your main services or categories, and the pages that already get impressions without clicks. We rank them in the keyword map.

Will you rewrite our content?

We improve structure and wording and suggest additions, and you approve anything your customers read. We can also write new sections from a short interview.

Do meta descriptions affect rankings?

Not directly, but a clear description can win more clicks from the same position, and Google often shows it in the results.

How is this different from technical SEO?

On-page SEO improves what each page says and how it links to others. Technical SEO makes sure search engines can crawl and index the site at all.

How long do changes take to show?

Often a few weeks, once Google has recrawled the pages. We track each page in Search Console so you can see the effect.

Tell us your goal. We'll show you the plan.

Book a free 30-minute call. You'll leave with a clear plan and a fixed quote, whether you hire us or not.

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