What a website has to do
A business website has one job on each page: help the visitor take the next step. For a service business that is usually a call, a booking or an enquiry; for a store it is a purchase. We decide that step for every page before designing it, so the layout, the headings and the buttons all point the same way.
Built to be edited
Most sites we build run on WordPress, with page templates and blocks shaped around your content, so adding a service, a case study or an article does not need a developer. When a hosted builder fits you better, we build on Shopify, Squarespace or Wix instead and explain what that means for flexibility and running costs.
Fast and findable from day one
Speed, accessibility and search basics are part of the build, not an add-on: right-sized images, clear headings, a title and description for every page, redirects from your old addresses and structured data that describes your business.