Ecommerce SEO
Product and category pages that rank. We fix what holds store pages back, from duplicate pages created by filters to missing product data, and improve the category and product pages that bring in buyers.
What you get
- Catalog structure
- Filters and variants
- Product pages
- Product structured data
- Discontinued products
- Merchant listings
Sound familiar?
- Category pages do not rank, while filter pages you never meant to publish do.
- Product pages use the manufacturer's description, the same as every other store.
- Out-of-stock and discontinued products leave dead pages in Google.
- Your products do not show prices or availability in Google's results.
Who it helps
WooCommerce stores
Categories, attributes, filters and product data set up for search.
Shopify stores
Collections, variants and theme markup improved within Shopify's rules.
Large catalogs
Thousands of products kept fast, crawlable and free of duplicates.
What is included
- Catalog structure Categories and subcategories that match how people search
- Filters and variants Kept from creating endless duplicate pages
- Product pages Titles, descriptions, images and specifications that answer buyers' questions
- Product structured data Price, availability and reviews marked up, where the reviews are real
- Discontinued products Redirected or kept useful instead of left as dead ends
- Merchant listings Product data ready for Google Merchant Center and free listings
Not included
- Managing paid shopping ads
- Ranking guarantees
Fix the templates, then the pages
A store has thousands of pages but only a few templates: category, product, search and filter pages. Fixing a template, for example adding product structured data or stopping filters from creating new indexable addresses, improves every product at once. That is where ecommerce SEO starts. Then we work on the categories and products that earn the most, one by one.
Category pages do the heavy lifting
Many buyers search for a type of product rather than one exact item, so category pages often bring in the most search traffic. A good category page has a clear title, a short and useful introduction, sensible filters and links to related categories, without burying the products.
How it works
Free call
We look at your store, its categories and its search data.
From you: Search Console and store admin access.Audit and quote
Catalog, filters, templates and top products reviewed, with a fixed quote.
Fix the templates
Product and category templates improved once, so every product benefits.
From you: Approval of visible changes.Improve key pages
The categories and products that matter most rewritten and linked.
From you: Product knowledge from your team.Track
Rankings, clicks and product results tracked in Search Console.
What affects the price
Every project gets a fixed quote after a free call, so you know the total before anything starts. These are the things that move it.
- Number of products and categories
- Platform and theme
- Filter and variant setup
- Product copy to write or improve
- Merchant Center setup
More in SEO & Search Visibility
Technical SEO
Crawling, speed and structure fixed
Read moreOn-page SEO
Pages that rank for the right terms
Read moreContent strategy and optimization
Content that attracts buyers
Read moreLocal SEO for appropriate clients
Show up in local searches and maps
Read moreAI-assisted SEO research and reporting
Faster insights, clearer reports
Read moreSearch visibility across conventional and AI-assisted search experiences
Appear in Google and AI assistants
Read more
Questions about ecommerce SEO.
Should out-of-stock products be removed?
Temporarily out of stock: keep the page and show when it will be back. Discontinued for good: redirect it to the closest product or category, unless the page still gets useful visits.
Do filters hurt SEO?
They can, when every filter combination becomes a new page Google tries to index. We keep useful filter pages indexable and stop the rest.
Can you write product descriptions?
Yes, for your key products, from your product knowledge rather than the manufacturer's text. For large catalogs we set up templates and help your team write the rest.
Do you work on Shopify SEO?
Yes, within what Shopify allows: collections, product data, theme markup, redirects and speed.
Will product reviews show as stars in Google?
Only when the reviews are genuine and shown on the page. We mark up real reviews and never add ratings that are not there.
Tell us your goal. We'll show you the plan.
Book a free 30-minute call. You'll leave with a clear plan and a fixed quote, whether you hire us or not.
Book my free call