Services

Web & Software Development

Websites, stores, apps and custom software built to perform and sell. One team plans it, builds it on staging and looks after it once it is live, so you are never passed between agencies.

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When this is for you

  • Your site looks dated and loses people's trust before they read a word.
  • Your store works, but every new feature means another plugin that fights with the last one.
  • You need a calculator, portal or workflow that no theme or plugin offers.
  • Your website, CRM and inbox do not talk to each other, so orders and leads are retyped by hand.

What Web & Software Development covers

Websites, stores, apps and custom software built to perform and sell.

  • Website design and development

    Modern sites built to convert

    New websites designed around what you want visitors to do: call, book, buy or send an enquiry. A clear structure, fast pages and copy that explains what you do, built on WordPress so your team can keep it up to date.

    More about website design and development
  • WordPress development

    Custom themes and easy editing

    Custom WordPress themes, Gutenberg blocks and page templates, built for speed and easy editing, plus fixes and new features for WordPress sites you already have.

    More about WordPress development
  • WooCommerce development

    Stores that sell smoothly

    WooCommerce stores built or rebuilt around how you sell: product options, pricing rules, checkout, shipping and payments, and the admin screens your team uses every day.

    More about WooCommerce development
  • Shopify development

    Themes, apps and store setup

    Shopify stores set up, designed and extended: themes built or customized in Liquid, apps chosen or built when the store needs them, and products, collections and redirects moved over when you switch from another platform.

    More about shopify development
  • Magento development

    Magento 2 and Adobe Commerce stores

    Magento 2 and Adobe Commerce stores built, upgraded and looked after: themes, extensions, integrations, security patches and the performance tuning a large catalog needs.

    More about magento development
  • Squarespace websites

    Design, setup and custom code

    Squarespace sites designed and set up properly, extended with custom code where your plan allows it, and tidied up for search, so a small business gets a professional site it can edit itself.

    More about squarespace websites
  • Wix websites

    Design, Wix Studio and custom code

    Wix and Wix Studio sites designed, rebuilt or fixed, with custom features written in Velo, Wix's JavaScript platform, when the built-in tools are not enough.

    More about wix websites
  • Custom WordPress and WooCommerce plugins

    Features built for your business

    Plugins built for your business when nothing off the shelf does the job. We sell WordPress and WooCommerce plugins of our own on CodeCanyon, so we build them to be maintained, not just to work once.

    More about custom WordPress and WooCommerce plugins
  • Ecommerce troubleshooting and revenue-related fixes

    Fix what's costing you sales

    Checkout errors, failed payments, broken carts and slow product pages found and fixed, starting with whatever is costing you sales right now.

    More about ecommerce troubleshooting and revenue-related fixes
  • Custom integrations

    Connect payments, CRMs and APIs

    Payment gateways, CRMs, shipping carriers, email and text-message services and your own APIs, connected so data moves on its own. For APEX Outdoor Rewards we connected three WooCommerce sites to Twilio, SendGrid, Amazon S3 and each other.

    More about custom integrations
  • Custom software and ASP.NET development

    Business apps and portals

    Business applications, client portals and dashboards built with ASP.NET, .NET Core, Laravel or Node.js when a website platform is the wrong tool.

    More about custom software and ASP.NET development
  • Mobile application development

    iOS and Android apps

    iOS and Android apps built with React Native or Flutter, and progressive web apps that run in the browser, connected to the same systems as your website.

    More about mobile application development

The stack we build on

CMS and ecommerce
  • WordPress
  • WooCommerce
  • Shopify
  • Magento (Adobe Commerce)
  • Squarespace
  • Wix
  • Gutenberg blocks
  • ACF
  • Elementor
  • Custom themes
  • Custom plugins
Front end
  • HTML5
  • CSS3
  • JavaScript
  • Tailwind CSS
  • React
  • Next.js
  • Vue
  • Shopify Liquid
Back end
  • PHP
  • Laravel
  • ASP.NET
  • C#
  • .NET Core
  • Node.js
  • Python
  • REST APIs
Mobile
  • React Native
  • Flutter
  • Progressive web apps
Data
  • MySQL
  • MariaDB
  • PostgreSQL
  • MS SQL Server
  • Redis
Hosting and tooling
  • cPanel
  • Cloudflare
  • AWS
  • Git
  • WP-CLI
  • Docker
AI-assisted delivery
  • Claude Code
  • Claude API
  • OpenAI API
  • n8n
  • Zapier

Every build is delivered with AI-assisted development, so you get more done for the same budget.

Who it helps

  • Service businesses

    A site that explains what you do in plain words and turns visits into calls and enquiries.

  • Online stores

    WooCommerce stores built around how you actually sell, from product options to checkout.

  • Agencies

    Extra development capacity under your brand when your own team is full.

The right tool for the job

Most of what we build runs on WordPress and WooCommerce, because it lets your team edit pages and products without calling a developer and it connects to almost anything. When a project needs something else, we say so. Shopify suits stores that want a fully hosted platform, Magento and Adobe Commerce suit large catalogs and complex B2B selling, and Squarespace or Wix suit smaller sites an owner wants to run alone; we build and improve all of them. Business applications and portals are often better as custom software, and some ideas work best as a mobile app.

Inside WordPress we use custom themes and Gutenberg blocks when speed and flexibility matter most, and page builders such as Elementor when your team already works in one. Either way, the site is built to be edited by you, not only by us.

Stores that sell smoothly

A WooCommerce store earns its money in the details: product options that match what you sell, prices that follow your rules, a checkout that works on a phone, and shipping and payment methods that behave. We have built stores where customers design their own products or enter competitions by state, and we sell WooCommerce plugins of our own on CodeCanyon, from country-based pricing to bundle tables.

Everything is yours

You own the code, the content and every account we set up, from hosting to analytics. If you ever move on, you take the whole site with you.

How it works

  1. Free call

    We talk through what you want to achieve, what you have today and what is in the way.

    From you: A short description of the goal and a link to your current site, if there is one.
  2. Fixed quote

    You get a written scope and a fixed price before any work starts.

    From you: Answers to our questions, then a yes or no.
  3. Build on staging

    We build on a private copy, so your live site keeps running while you review real pages.

    From you: Content, brand files and feedback on each round.
  4. Launch

    Nothing goes live until you approve it. We move the site over and check forms, payments and tracking.

    From you: A final sign-off.
  5. Look after it

    If you want us to stay on, updates, fixes and improvements come from a developer who knows your project.

What affects the price

Every project gets a fixed quote after a free call, so you know the total before anything starts. These are the things that move it.

  • Number of page designs and templates
  • Custom features and plugins
  • Integrations with other systems
  • Number of products and variations
  • Content writing and migration
  • Your deadline

Where we have done this

3challenge platforms on one system: Whitetail, Turkey and Fishing
  • Online store
  • WooCommerce
  • Custom plugins

Three hunting and fishing challenge platforms on one system

Challenge
APEX runs cash-reward challenges for whitetail, turkey and fishing, state by state. Every entry is scored differently, proven on video from a phone and checked by a marshal before it counts.
Result
Whitetail, Turkey and Fishing run on one system, across 35, 40 and 48 states, so a change made once reaches every site.
WooCommerce plugin

Codiffy Canvas

A product customizer for WooCommerce. Shoppers design the item, choose sizes and quantities, and add it straight to the cart.

  • Live design step on the product page
  • Sizes, quantities and cart in one flow
  • Admin controls for product page layout

Questions about Web & Software Development.

Do you only work with WordPress?

Most of our work is WordPress and WooCommerce, but not all of it. We also build custom software with ASP.NET, .NET Core, Laravel and Node.js, and mobile apps with React Native and Flutter, when a content management system is the wrong tool.

Can you take over a site another developer built?

Yes. We start by reviewing the code, plugins and hosting so we know what we are working with, then quote the changes. We often work alongside existing teams, too.

Will my team be able to edit the site?

Yes. Pages and products are built to be edited in WordPress without touching code, so everyday changes do not need a developer.

Who owns the website and code?

You do. Everything we build is yours, including accounts, code and content.

How long does a project take?

It depends on the number of templates, the features and how quickly content is ready. We give you a realistic plan for your project on the free call, before you commit.

Tell us your goal. We'll show you the plan.

Book a free 30-minute call. You'll leave with a clear plan and a fixed quote, whether you hire us or not.

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