Web & Software Development

White-label web development

Your brand, our developers. We build the websites, stores, plugins and apps your agency sells, under your name, in your tools, in US and Canadian business hours. You pay $30 an hour, only for the minutes spent, after a free trial project.

Book a free call See the plans From $30 an hour

What you get

  • Websites and online stores
  • Custom development
  • Your name only
  • NDA and non-solicit
  • Your tools
  • Review on a private copy

Agency rate

One rate for development work, billed only for the minutes spent.

Sound familiar?

  • Your team is full and a new client project is waiting.
  • A client wants a feature nobody on your team has built before.
  • Freelancers miss deadlines, disappear or contact your clients directly.
  • You're paying for hours you can't see, in blocks you don't use.

Who it helps

  • Agencies with more work than developers

    Overflow builds from your designs, delivered under your name.

  • Design and marketing agencies without a dev team

    The development side of every project, without hiring.

  • Agencies taking on specialist jobs

    Custom plugins, integrations, custom software and mobile apps your team doesn't do.

What is included

  • Websites and online stores WordPress, WooCommerce, Shopify, Magento, Squarespace and Wix, built from your designs
  • Custom development Plugins, integrations, custom software and mobile apps
  • Your name only We work under your agency's brand and never contact your clients
  • NDA and non-solicit Signed before you share any client details
  • Your tools Slack, ClickUp, Jira, email and Git
  • Review on a private copy You check first, then your client, before anything goes live
  • Handover your way Code, accounts and documentation to you or in your client's name
  • Billing by the minute A ten-minute change is billed as ten minutes

Not included

  • Talking to your clients (unless you ask us to join a call under your name)
  • Design from scratch, unless you add it as a separate task

Proof you can check

Most white-label work stays private, because it carries our partners’ names, not ours. One partner lets us show theirs: WP Performance, a managed WordPress hosting brand, whose marketing website we built and keep updating under their name. For everything else, see the work we did under our own name: 1,000+ projects since 2018.

How the partnership works

We sit inside your process, not next to it. Briefs come in through your Slack, ClickUp or Jira; work is built and tested on a private copy; you review it before your client sees anything. Small changes are done in real time, within minutes. We use AI tools to work faster, and a developer reviews and tests every change before you see it.

Everything about the partnership, from the rate and the trial project to response times and our full list of white-label services, is on the agency partner page.

How it works

  1. NDA and non-solicit

    Signed before you share any client details.

    From you: Your agency's details.
  2. Free trial project

    One small job, so you can judge our work before you commit.

    From you: A brief or a link to the designs.
  3. Build on a private copy

    We build and test in your tools and keep you posted in your channel.

    From you: Access to the project and your tools.
  4. Your review, then your client's

    You check everything first; your client sees it under your name.

    From you: Feedback in one place.
  5. Launch and handover

    Live when you approve, with code, accounts and documentation handed over as you instruct.

What affects the price

Every project gets a fixed quote after a free call, so you know the total before anything starts. These are the things that move it.

  • Hours spent, billed by the minute
  • Nothing for the trial project
  • Urgent and after-hours work agreed with you first

Where we have done this

Screenshot of the WP Performance website
WP Performance
  • Service business
  • WordPress
  • Website build

A marketing website for a managed WordPress hosting brand

Challenge
The owner was launching a managed WordPress hosting brand and needed a marketing site. In August 2024 he handed over an earlier copy of a site and a purchased theme as the starting point.
Result
The site is live with Home, Plans, PowerHouse Servers, Website Restructure, Contact, Support and Billing pages.

Questions about white-label web development.

What does white-label web development mean?

We build the websites, stores and software your agency sells, and you deliver them under your own brand. Your client deals only with you; we never contact them.

How much does white-label web development cost?

$30 an hour, billed only for the minutes spent on each task, after a free trial project. A ten-minute change is billed as ten minutes.

Will you sign an NDA?

Yes. We sign an NDA and a non-solicit agreement before you share any client details.

Which platforms do you build on?

WordPress, WooCommerce, Shopify, Magento, Squarespace and Wix, plus custom plugins, integrations, custom software and mobile apps.

What hours do you work?

US and Canadian business hours: Monday to Friday, 10:00 AM to 8:00 PM Central. Emergencies and hacked client sites get help 24/7.

Tell us what you need. We'll tell you what it costs.

A free 30-minute call, or we call you back. You get a fixed price in writing, whether you hire us or not.

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