Case study: Randy Clark & Associates

Speed work, a rebuild and a malware cleanup for a hair replacement studio

In September 2021 the studio's home page scored 13 out of 100 on Google PageSpeed mobile. The site also needed more and better images: the before and after photos were very low resolution.

In short

Randy Clark & Associates is a non-surgical hair replacement studio in Dallas, Texas, for men and women with hair loss, serving clients since 1981. Codiffy optimized the site's speed in September 2021, taking the Google PageSpeed mobile score from 13 to 97, reworked the home page in December 2021, rebuilt the whole site in May 2023 and redrew the logo in February 2025. Codiffy also keeps the site updated and checks that enquiries reach the studio. When the site was infected with a script that sent visitors to a fake Cloudflare check page, Codiffy installed Guardian Shield Lite, which found the script and removed it.

The Randy Clark homepage: Want Your Hair Back? Dallas' premiere hair restoration studio offers the perfect non-surgical solution, with a Get In Touch Now button and a photo of a man
randyclark.com in October 2026.

The short version

Challenge
In September 2021 the studio's home page scored 13 out of 100 on Google PageSpeed mobile. The site also needed more and better images: the before and after photos were very low resolution.
Approach
In 2021 we optimized the site's speed and reworked the home page slider, menu and header. In 2023 we rebuilt the whole site, and in 2025 our designer redrew the logo from scratch. When the site was infected with fake Cloudflare malware, Guardian Shield Lite found it and removed it.
Result
Google PageSpeed mobile went from 13 to 97 in September 2021, the rebuilt site went live on 25 May 2023, about seven weeks after kickoff, and Guardian Shield Lite removed the fake Cloudflare malware.

About Randy Clark & Associates

Randy Clark & Associates is a non-surgical hair replacement studio in Dallas, Texas, for men and women with hair loss, and has served clients since 1981.

Speed optimization

In September 2021 the home page scored 13 on Google PageSpeed mobile and 71 on desktop, with a GTmetrix grade of B (82%). We installed and configured NitroPack. Afterwards it scored 97 on mobile and 100 on desktop, with GTmetrix A (100%).

Test Before After
Google PageSpeed, mobile 13 97
Google PageSpeed, desktop 71 100
GTmetrix grade (performance) B (82%) A (100%)
Pingdom load time 4.56 s 935 ms
Pingdom page size 2.9 MB 1.2 MB
BeforeGoogle PageSpeed Insights mobile test of randyclark.com before the speed work, September 2021
AfterGoogle PageSpeed Insights mobile test of randyclark.com after the speed work, September 2021
Google PageSpeed Insights mobile, before and after.
BeforeGTmetrix test of randyclark.com before the speed work, September 2021
AfterGTmetrix test of randyclark.com after the speed work, September 2021
GTmetrix, before and after.

See every site in our speed optimization case studies.

The home page rework (2021)

After the speed work we rebuilt the home page slider and drop down menu on a staging copy, tested it with several slides and matched the text sizes to the live site. In November and December 2021 we replaced the main header image and fixed the text position so it looks the same in Chrome, Edge and Firefox. The reworked home page went live on 7 December 2021.

The full rebuild (2023)

  • Proposal A rebuild proposal with 25 design directions and questions about colours, content and images (January to March 2023).
  • Better images The before and after photos on the old site were very low resolution. We added new stock pictures, produced sample edits of before and after photos and asked for higher quality originals, including of women clients.
  • Built on staging The new site built and checked on a staging copy, with layout details on the women’s page fixed before launch.
  • Launch Live on 25 May 2023, about seven weeks after kickoff, with the first set of real before and after photos, and the admin handed over.

A new logo and ongoing care

In February 2025 our designer redrew the logo from scratch and delivered it as an Illustrator source file, PNG and SVG. We keep the site updated and secured, with two-factor login for admins, test the contact form and check that enquiry emails reach the studio.

Malware removed by Guardian Shield Lite

The site was infected with a malicious script that sent visitors to a fake Cloudflare “verify you are human” page, a known trick to get visitors to run malware on their own computers. It is the same malware we found on In Order to Succeed. We installed Guardian Shield Lite, the WordPress security plugin we develop, and it found the script and removed it, so the studio’s visitors were no longer at risk.

Technology

WordPress, NitroPack, Guardian Shield Lite and two-factor login for admins. More on our WordPress malware removal, performance optimization, website design and development and brand identity pages.

The product behind it

WordPress security plugin

Guardian Shield Lite

Our WordPress security plugin: code stays locked, known malware is removed with evidence kept, and every site reports to one hub.

  • Code locked, changes in recorded windows
  • Known malware removed, evidence kept
  • Every site watched from one hub

How the project ran

  1. 16 September 2021Speed optimization
  2. 7 December 2021Reworked home page header, slider and menu live
  3. 25 January 2023Rebuild proposal with 25 design directions
  4. 6 April 2023Rebuild kickoff
  5. 25 May 2023Rebuilt site live
  6. 1 February 2025Logo redrawn from scratch

Questions about this project.

What does Randy Clark & Associates do?

It is a non-surgical hair replacement studio in Dallas, Texas, for men and women with hair loss, serving clients since 1981.

How much faster did the site get?

In September 2021 Google PageSpeed went from 13 to 97 on mobile and from 71 to 100 on desktop, GTmetrix from B (82%) to A (100%), and the Pingdom load time from 4.56 s to 935 ms.

What changed in the 2023 rebuild?

A new site built on staging, with new stock pictures, separate pages for men and women, and the first set of real before and after photos, launched on 25 May 2023.

How was the malware on the site removed?

The site was infected with a script that sent visitors to a fake Cloudflare check page. We installed Guardian Shield Lite, the WordPress security plugin we develop, and it found the script and removed it.

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