About Midwest Systems and Services
Midwest Systems and Services, Inc. designs, installs and services commercial technology systems: drive-thru communication, sound and music, surveillance, audio visual, digital signage and mass notification, for restaurants, retail, healthcare and education. It is based in Evansville, Indiana, with offices in Indianapolis, Louisville, Lexington, Ohio and Phoenix. We did not build its website; we maintain it.
What the company needed
The site had just been redesigned, and many old page addresses that still ranked in Google led to error pages. The company had no access to the site’s Google Analytics and wanted the site looked after.
What we did
-
Broken addresses redirected A crawl of the site, every old indexed address that no longer worked redirected to the most relevant page, and a spreadsheet of the fixes for the client.
-
Monthly maintenance A staging copy where every update is tested first, uptime monitoring, and a contact form test after each round.
-
Access cleaned up Admin accounts the company no longer needed removed from WordPress and Google Analytics, with the client’s agreement.
-
SEO LocalBusiness schema, an llms.txt file, a fix for the duplicated homepage title and meta description, Yoast setup, on-page improvements and Google Search Console.
-
Form emails that arrive Microsoft 365 was quarantining the form emails as phishing. We switched the site to send through Microsoft 365 with an authorised company mailbox, and when that connection later expired, reconnected it with a dedicated mailbox and rebuilt the form so each submission is also saved inside the website.
-
Content edits The homepage video, sales team changes and a corrected office phone number.
The result
Form emails reach the inbox again and every submission is stored as a backup, as the client confirmed on 12 June 2026. The email log summary of 1 September 2026 showed no failed emails that week. Google Search Console reported 129 clicks and 15.3K impressions in July 2026 and 150 clicks and 15.6K impressions in August 2026; there is no figure from before our work to compare with.
Technology
WordPress, Yoast SEO, WP Mail SMTP Pro connected to Microsoft 365, Contact Form 7 with stored submissions, Wordfence, Google Analytics and Google Search Console. More on our maintenance, technical SEO and QA and troubleshooting pages.
