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Graphic Design & Branding

Brand identity and visual systems

Logo, colors, type and rules. We design a brand identity that fits who you are and what you sell, and deliver it with simple rules and every file your team, your printers and your developers need.

Book a free call See our work Fixed quote after a free call

What you get

  • Discovery
  • Logo
  • Colors and type
  • Brand guide
  • Files
  • Applications

Sound familiar?

  • Your logo was made quickly years ago and no longer fits the business.
  • Every flyer, post and slide looks slightly different.
  • You have a logo, but no colors, fonts or rules to go with it.
  • The logo files you have are low resolution or in the wrong format.

Who it helps

  • New businesses

    A professional identity from the start, ready for the website and everything after it.

  • Growing businesses

    A refresh that keeps what customers recognize and fixes what holds you back.

  • Teams without a designer

    Simple rules and templates so everyone produces on-brand materials.

What is included

  • Discovery Your customers, competitors and personality, agreed before design starts
  • Logo Concepts, refinement and a final logo with versions for every use
  • Colors and type A palette and fonts chosen for screen and print, with accessible contrast
  • Brand guide A short, practical guide to using the identity
  • Files Vector, print and web formats, organized and clearly named
  • Applications The identity shown on key items, such as a business card or a social profile

Not included

  • Trademark searches and registration (a lawyer's job; we can suggest you check before launch)
  • Printing costs

More than a logo

A logo on its own does not make a brand look consistent. What does is a small system: the logo in a few versions, a palette with a clear role for each color, one or two fonts, and a handful of rules for spacing and imagery. With that, a flyer made by your team and a website made by us look like the same company.

Designed to be used

Because we also build websites, apps and marketing materials, we design identities that work on real screens: logos that stay legible at small sizes, colors that pass accessibility contrast checks, and fonts that load quickly on the web.

How it works

  1. Free call

    We talk about your business, your customers and what the brand should say.

    From you: Examples of brands you like and dislike.

  2. Discovery and quote

    A short brief and a fixed quote.

    From you: Answers to a short questionnaire.

  3. Concepts

    A few distinct logo directions, each explained.

    From you: Your feedback.

  4. Refine

    The chosen direction refined, with colors and type.

  5. Deliver

    The final files and the brand guide.

What affects the price

Every project gets a fixed quote after a free call, so you know the total before anything starts. These are the things that move it.

  • A new identity or a refresh
  • Number of concepts and revision rounds
  • Extent of the brand guide
  • Number of applications designed
  • Help with naming or messaging

Where we have done this

Retirement Income Planner
  • Service business
  • WordPress
  • Custom plugin

A retirement income website that matches every visitor to a local agent

Challenge
The client wanted one new website that teaches people about Social Security and retirement income, gives away guidebooks and works as the landing page for every agent in its program, with a consumer view and a professional view on one domain.
Result
The site went live on 13 March 2026, and its matched lead, non-match and agent registration emails have run since launch.
Read the story: A retirement income website that matches every visitor to a local agent
Randy Clark & Associates
  • Service business
  • WordPress
  • Speed optimization

Speed work, a rebuild and a malware cleanup for a hair replacement studio

Challenge
In September 2021 the studio's home page scored 13 out of 100 on Google PageSpeed mobile. The site also needed more and better images: the before and after photos were very low resolution.
Result
Google PageSpeed mobile went from 13 to 97 in September 2021, the rebuilt site went live on 25 May 2023, about seven weeks after kickoff, and Guardian Shield Lite removed the fake Cloudflare malware.
Read the story: Speed work, a rebuild and a malware cleanup for a hair replacement studio
Sandra K. Meltzer & Associates, Inc.
  • Service business
  • WordPress
  • Redesign

A redesign and a recreated logo for an insurance compliance consultancy

Challenge
The older WordPress site had a small, blurry logo, a tiny profile photo and an out of date staff listing. The owner wanted a new design that kept her green colours and most of her wording, without a blog page.
Result
The new site went live at the end of June 2023, and the same build is still live more than three years later. The owner edits her pages herself.
Read the story: A redesign and a recreated logo for an insurance compliance consultancy

See all 3 case studies like these

Questions about brand identity and visual systems.

How many logo concepts will I see?

Usually a few distinct directions, each explained, so you choose between real alternatives rather than small variations. The exact number is in the quote.

Will I own the logo?

Yes. On final payment you own the rights to the final design, and you receive every source file.

Can you refresh our logo without starting over?

Yes. A refresh keeps what customers already recognize and fixes what does not work, such as legibility, color or dated details.

What files will we get?

Vector files for print and signage, web files for your website and social media, and versions for light and dark backgrounds.

Do you register trademarks?

No, that is a lawyer's job. We recommend checking availability with one before the new identity launches.

Tell us your goal. We'll show you the plan.

Book a free 30-minute call. You'll leave with a clear plan and a fixed quote, whether you hire us or not.

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