Case study: Direct Fitness Solutions

A custom WordPress website for a fitness equipment company

Direct Fitness Solutions distributes fitness equipment and flooring and offers facility design, installation and maintenance, and the site has to present all of it to very different markets.

In short

Direct Fitness Solutions has equipped fitness facilities since 1998, distributing premium fitness equipment and flooring and offering in-house facility design, delivery and installation, and service and maintenance. Codiffy built its website on a custom WordPress theme.

The Direct Fitness Solutions homepage, Get Equipped for Fitness, with Request Quote and Request Service buttons
directfitnesssolutions.com in October 2026.

The short version

Challenge
Direct Fitness Solutions distributes fitness equipment and flooring and offers facility design, installation and maintenance, and the site has to present all of it to very different markets.
Approach
We built the website on a custom WordPress theme, with products, brands, services, markets and the company's own project gallery.
Result
One site for products, services and quotes across every market the company serves.

About Direct Fitness Solutions

Direct Fitness Solutions has been better equipping fitness facilities since 1998. It distributes a wide selection of premium fitness equipment and flooring, with in-house facility design, delivery and installation, and service and maintenance. Its markets range from clubs and YMCAs to corporate, education, healthcare, hospitality, multifamily, police and fire, park districts, senior living and studios.

What we did

We built the Direct Fitness Solutions website on a custom WordPress theme. It brings together the product range, the brands, the services, the markets and the company’s own work, with quote and service requests from every page.

The Our Work section of the Direct Fitness Solutions website with a grid of photos of fitness facilities the company has equipped
Our Work: facilities Direct Fitness Solutions has equipped, shown on the site.

Technology

WordPress with a custom Codiffy theme. More on our website design and development page.

Questions about this project.

What does Direct Fitness Solutions do?

It distributes premium fitness equipment and flooring and offers facility design, delivery and installation, and service and maintenance, for clubs, YMCAs, corporate and hospitality facilities, schools, healthcare and more.

What did Codiffy build?

The Direct Fitness Solutions website, on a custom WordPress theme.

More case studies

JumpStart Advisory Group
  • Service business
  • WordPress
  • Custom back end

From an old .NET site to WordPress, with a custom application system

Challenge
JumpStart connects students and professionals with top-tier firms. Its website ran on an old .NET system, while the business runs on applications and events.
Result
The website, its applications and its events now run on WordPress.

Have a project like this?

Book a free 30-minute call. You'll leave with a clear plan and a fixed quote, whether you hire us or not.

Book my free call
Free call, no obligationBook my call